From 2025, we took on the comprehensive management of this complex, starting the project from scratch. We defined a clear value proposition, designed the entire operational strategy and transformed its positioning to make it competitive all year round.
Para quienes quieren desconectar y vivir la isla a su ritmo, TAO Mazo en Lajares ofrece amplias villas con piscina privada y barbacoa, y además, 4 apartamentos que comparten una piscina. Rodeadas de tranquilidad y con fácil acceso tanto a las playas de El Cotillo como de Corralejo, estas villas y apartamentos combinan el encanto rústico con el confort moderno. Perfectos para familias, parejas o grupos, aquí el relax y la autenticidad del norte de Fuerteventura están asegurados.
To improve the resort’s annual profitability and ensure it remains open all year round, minimising seasonal fluctuations and strengthening its commercial presence in key markets.
We redefined the use of spaces to enhance the product and its profitability, implemented an active and dynamically segmented pricing strategy, and included the complex in both offline and online distribution catalogues. We complemented this approach by boosting our social media presence and creating content focused on slow travel.
We have launched a new, optimised website, integrated with a booking engine, designed to make the direct channel one of the top three in the distribution mix. Warm visual communication, exclusive benefits and experiential content are driving the performance of this channel month after month
Since 2012, we have been helping tourist accommodations sell better, grow, and simplify their management. But we don’t just accumulate years of experience; we also accumulate proven strategies and results that speak for themselves.
Since 2012, we have been helping tourist accommodations sell better, grow, and simplify their management. But we don’t just accumulate years of experience; we also accumulate proven strategies and results that speak for themselves.
